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Power of Content

Dwayne Harapnuik — November 8, 2012 — Leave a comment

http://blog.junta42.com/2012/01/coca-cola-content-marketing-20-20/

Coca-Cola Bets the Farm on Content Marketing: Content 2020 via kwout

The following two video outline how the World’s Number One Beverage retailer plans to remain in the position and to grow. The key is content.

Coca-Cola Content 2020 Part One

Coca-Cola Content 2020 Part Two

Understandably Coke has the funds and focus to pay people like Jonathan Mildenhall but any organization with any sort of marketing budget can learn from the focus of Midlenhall and get clear on the content that is fundamental to that organization. Ironically the historical purveyors of content, Education aren’t nearly as clear on why they do what they do as a soft drink company. I wonder Why not?

In Innovation content, marketing

Android Adoption Ramping Up 6X Faster Than iPhone

Dwayne Harapnuik — November 6, 2012 — Leave a comment

http://techcrunch.com/2012/11/05/mary-meeker-internet-trends/?utm_source=Triggermail&utm_medium=email&utm_term=10%20Things%20In%20Tech%20You%20Need%20To%20Know&utm_campaign=Post%20Blast%20%28sai%29%3A%2010%20Things%20You%20Need%20To%20Know%20This%20Morning

Mary Meeker Gives Mid-Year Internet Trends Report: Android Adoption Ramping Up 6X Faster Than iPhone | TechCrunch via kwout

Mary Meeker of KPCB who is best known for her Internet Trends Report provided a mid year update to a select group of industry leaders and confirmed that mobile adoption is growing even more rapidly than she or anyone else has predicted. Meeker points to the following increased growth:

… iPad adoption is now ramping up five times faster than iPhone adoption, up from 3X in her May report…Android adoption is increasing six times faster than iPhone adoption, up from 4X.

Perhaps the most significant number and Meeker points to is:

…by the end of Q2 2013, Meeker believes the global smartphone plus tablet install base will surpass the install base of the PC.

In less than 5 years smartphones and tablets have surpassed the installed base of PCs. The notion of accessing the world’s information all the time and from everywhere is no longer a futuristic prediction. We are living this. We have been living this for several years and industries like Education are being disrupted in the same way that music, newspapers and video/dvd distribution have been disrupted.

Is Higher Education doing enough to respond to this disruption? Are faculty and administrator and schools at all levels preparing our students for a world that is changing so rapidly?

In Innovation android, disruption, iPad, iPhone, smartphone

File-Sharers Buy 30% More Music Than Non-P2P Peers

Dwayne Harapnuik — October 16, 2012 — Leave a comment

File-Sharers Buy 30% More Music Than Non-P2P Peers | TorrentFreak via kwout

The following statement needs repeating:

One of the most comprehensive studies into media sharing and consumption habits in the United States and Germany reveals that file-sharers buy 30% more music than their non-sharing counterparts. The result confirms that file-sharers are actually the music industry’s best customers…

This is direct contrast to what the Recording Industry Association of America (RIAA) claims:

The more music people pirate, the less they buy…

What does this have to do with learning? A great deal when you consider that the best way to determine who is right is to see what the data says. According to the Copy Culture report by the American Assembly, a non-partisan public policy forum affiliated with Columbia University, people who pirate music files purchase 30% more than those who don’t.

This isn’t the first study, nor the last, that will reveal this fact. When will we start making decisions and implementing policy based on the facts?

For the additional information read the American Assembly posts:
Unauthorized File Sharing: Is It Wrong?
Where do Music Collections Come From?

Wh

In Technology & Culture file sharing, music, piracy, pirates

Three Ways Schools Ignore Our Most Creative Thinkers

Dwayne Harapnuik — October 4, 2012 — Leave a comment

http://www.businessinsider.com/why-high-spatial-intelligence-gets-ignored-2012-8

Why High ‘Spatial Intelligence’ Gets Ignored – Business Insider via kwout

Jonathan Wai, a research scientist at the Duke University Talent Identification Program, argues that our schools ignore our most creative thinkers because:

Standardized Tests Do Not Include Spatial Measures
Most Teachers Are Not High Spatial
Spatially Talented People Are Not Very Vocal

Wai’s argument is based on his research into spacial intelligence. People with high spacial intelligence are the mechanical types, who can take apart and put back together just about anything. These types of people have little interest in words and numbers and because they are often less vocal and social their needs and amazing abilities are overlooked.

In his Psychology Today article Finding the Next Einstein: Why smart is relative, Wai points out that we habitually overlook some of the best and the brightest because of our reliance on standardized testing and intelligence testing which do not take into account spacial intelligence. Wai offers the following historical example of just how poorly intelligence testing identifies intelligence:

Over 90 years ago, Lewis Terman attempted to identify the brightest kids in California. There were two young boys who took Terman’s test but who did not make the cutoff to be included in this study for geniuses. These boys were William Shockley and Luis Alvarez, who both went on to study physics, earn PhDs, and win the Nobel Prize.

We have been overlooking or missing some of the brightest and best minds for a very long time, but we can’t afford to keep on ignoring these highly talented but different people any longer. These spacial thinkers are some of the best suited people to help us adapt to the disruptive change that is all around out us. What can we do to change our system and our schools to recognize and support these types of learners?

Wai suggests that we design educational interventions that are tailored to the spatial strengths. Hands on activities that encourage spatially talented students to work their hands is only the start. Perhaps first we need to be their voice. We all know people that are spatially talented and because they are often quiet and different they get overlooked or even ostracized and their talents and abilities are never fully realized. These are the people who not only can see different future they are the ones that can help us build it.

Who in your sphere of influence is a spacial thinker? What have you done to help them to maximize or even realize their potential?

In Innovation brain, Disruptive innovation, intelligence, spacial

Three Powerful Phrases Kids and Learners Need To Hear Daily

Dwayne Harapnuik — September 11, 2012 — 2 Comments

http://familymatters.net/blog/2012/08/20/three-powerful-phrases-kids-need-to-hear-daily/

Three Powerful Phrases Kids Need To Hear Daily | Blog | Family Matters via kwout

In the Family Matters blog Kevin East recommends that we regularly tell our children:

1. You are my son/daughter. This states ownership on my part, and identity on theirs…
2. I love you. This is one of those phrases I don’t think I can say enough…
3. I am proud of you. My pride in them is not because of performance, but because they are mine…

My wife passed on this wonderful link and I have been thinking about the importance of these three powerful phrases in building our children’s self worth and identity. I have also been thinking about the role that these positive reinforcements play in establishing an effective learning environment. In my post Quality time is spelled “TIME” I referred to the James Dobson statement “morality, values and beliefs are not taught rather they are caught.” By positively reinforcing your children you are not only affirming their value and self worth you are modelling positive encouragement and motivating your children to do the same. The learning that can happen in this type of environment is not dependent upon rewarding performance or other external factors. The motivation to be the best one can be, which is a never ending learning process, comes from intrinsic factors of confidence, security and assurance.

While intrinsically motivating our own children, or children within our extended family, is part of our responsibilities as parents I suggest it is also part of our responsibility as teachers. Unfortunately, political correctness and other societal norms and conventions prevent us from telling our students that we love them, but we can still let them know that we truly value and respect them. We can let them know that by being our students they will be respected, valued and appreciated. We can also let them know that we are proud of them and by doing so we will have created the foundation for a learning environment that is based on intrinsically motivating our learners to grow and be the best that they can be.

This isn’t just a well meaning platitude. Intrinsically motivating our students to learn is much more effective than that performance based “carrot and stick” methods. If we recall Daniel Pink’s research revealed in his book, Drive, and the video below the carrot and stick are only useful for simple straight forward tasks that require little or no thought. But for tasks that are more complicated and require conceptual and creative thinking (deeper learning) the carrots and sticks do not work. Pink argues that the science shows that people are purpose driven, care about mastery very deeply and want to be self directed.