If you want to see the research behind these ideas check out the following posts:
The Power of Influence, Persuasion, and Motivation
Psychology Recommended Reading List
Archives For branding
There’s no such thing as “rebranding.” Your brand’s meaning is either clear or it’s fuzzy. And if it’s fuzzy, changing the look won’t help.
Source: Simon Sinek
Sinek uses the brand example to make this point but I think that this is so true with all of our communication. Repackaging or dressing up a poor message does little to offer clarity.
Clarity comes from concise editing.
