Nora Ganim Barnes, director of the Center for Marketing Research at the University of Massachusetts Dartmout refers to the 2012-13 study that interviewed 474 presidents regarding their social media use and revealed that College Presidents are more active then CEO’s on social media. While this is a positive step in the right direction Ganin Barnes also reveals that there are alarming trends and states:
“I think it’s great that presidents are blogging, but if nobody’s tracking their reaction, then it’s like talking and not having an audience or not knowing if anybody’s in your audience,”…”The listening part to me is just as important, and social media is a two-way street. If you’re just going to be one way, you’re not being social; you’re just talking.”
Source: Center for Digital Education
