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In the post Conference Call Hygiene Seth Godin offers the following principles to help us avoid pointless and painful conference calls:

  1. When in doubt, don’t have one.
  2. Everyone now knows precisely what time it is. Show up ten seconds early; one minute late is too late.
  3. If you can’t live with rule 1, can we live with this one? 10 minutes is the maximum length of a conference call. In, out, over.
  4. If the meeting is only ten minutes long, good news, you have time to pull over, time to let the dog out, and time to give us your undivided attention.
  5. If you’re not planning on speaking, no need to attend. You can listen to the recording later if you need to, or we can send you 8 bullet points and save us all time.
  6. While we’re on the topic, audio is a truly powerful means of communication, and if you want to record your message and send it to all of us, I’m totally in favor of this. But don’t confuse the one-way broadcast power of audio with a pretend meeting where you’re talking and we’re supposed to quietly listen in real time. That’s not a meeting and all the trappings of a conference call detract from the thing you were trying to do.
  7. Before you waste a thousand dollars of company time on another conference call, listen to Read This Before Our Next Meeting. Almost all conference calls that involve more than five people are either a lazy choice or a show of power, and should be eliminated. If you want to talk, for sure, please pick up the phone and call me.