Archives For quality

Entrepreneurs decline

When I saw this chart I immediately thought of Seth Godin’s Blog post The race to the bottom in which he cautioned against cutting corners or squeezing every penny out of the market or driving cost and services down in order to be competitive. He also cautioned that someone will always find a cheeper or more brutal way and that the problem with racing toward the bottom is that you might win. Perhaps this is the problem with US startups and small business.

In the Washington post article Christopher Ingraham doesn’t offer any insights into why this chart shows that US businesses are being destroyed faster then they are being created so I am only speculating that the race toward the bottom model of competition that so many North American small businesses are using is a contributing factor to this increase in failure. Once again I am only speculating but when ones options for purchasing necessary products are reduced to equally poor quality items from Walmart or Canadian Tire you know that the race toward to bottom is in the final stretch. We, the consumer only have ourselves to blame for supporting this race to poor quality and service.

I know I am complicit and have unfortunately done my share to support this race to the bottom but perhaps there is still time to support quality and the pursuit of better and those local people and businesses who are striving to offer quality and who are part of our communities.

When I first read this article my first reaction was to post a comment suggesting that there are many well established standards of quality for online education. So when I scrolled through all the comments it was clear that almost everyone who commented had the same idea. Except for the sarcasm the first commentator Steve Foerster really captures the essence of what I was planning to say:

You’d think that online education were some new thing no one had ever heard of before. Why this and not one of the existing organizations focused in this area? I wonder sometimes whether anyone out there is better at reinventing the wheel than higher education administrators. They seem to be masters of leaping to the front of whatever parade they see and shouting “Follow me!”

I also have to agree with DrDave8563 who stated:

…Except instead of leaping to the front of this parade, they are leaping somewhere into the middle of the last third of the parade shouting “Follow me!” This parade has been going on since the Bulletin Board days – it’s hardly something new. There is a great deal of history and data about online education that already exists in both for-profit and not-for-profit realms.

There are many educators like myself who have been teaching online since the early 90’s and we have all seen a healthy complement of standards developed from organization like the Sloan Consortium, Quality Matters or any one of the many Universities who have been involved in online learning since its inception. So when I read the following statement by Hunter R. Rawlings III, the president of the Association of American Universities I have to sadly admit just how out of touch some of our academic leaders can be:

I think too many people are trying to deliver final judgment on the quality of online education, on the value of online education. It is just much too early in my mind to give any kind of final judgment. Let’s give this some time, and some real scrutiny.

We know what constitutes effective learning and exceptional learning designs. The technology plays a secondary role to effective learning design and whether the courses happens fully online, in a blended format or fully face2face we KNOW what good constitutes good education. I have always been hesitant to pile on and take shots at academic administrators because I have spent time in senior leadership so I understand the challenges. However, I have to admit that this is one time when a group of administrators are publicly demonstrating just how out of touch they are with the reality of the learning environment and the research. As one of my peers was so apt to point out with their comment this is an example of the

“blind leading the sighted”

On a positive note, I expect this group of academic heavy hitters to leverage their positions and influence and produce a report that will satisfy the online learner critics.