Source: learningcommons.ubc.ca/student-toolkits-2/thinking-critically/
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Over the next few days we will see many blogs, videos and news shows that pay tribute to Steve Jobs. It is doubtful that you will see this first video in any of these tributes because the sound and image quality is a bit off yet it captures the essence of what made Jobs unique and explains the foundation to the “Think Different” campaign and the core values of Apple. Staying true to ones core values is not only the key to marketing success it is key to one personal and corporate identity.
The second video offers just the Think Different add narrated by Steven Jobs…the original Think Different add that was published was narrated by Richard Dreyfus.
Apple Steve Jobs The Crazy Ones – NEVER BEFORE AIRED 1997
http://youtu.be/8rwsuXHA7RA
