The following two video outline how the World’s Number One Beverage retailer plans to remain in the position and to grow. The key is content.
Coca-Cola Content 2020 Part One
Coca-Cola Content 2020 Part Two
Understandably Coke has the funds and focus to pay people like Jonathan Mildenhall but any organization with any sort of marketing budget can learn from the focus of Midlenhall and get clear on the content that is fundamental to that organization. Ironically the historical purveyors of content, Education aren’t nearly as clear on why they do what they do as a soft drink company. I wonder Why not?
