The power of differentiation

Dwayne Harapnuik —  December 10, 2013 — Leave a comment

Seth Godin’s December 2013 post:

The sound of a small bell during a dark night
…is louder than the din of traffic outside your window during rush hour.

Surprise and differentiation have far more impact than noise does.

No sense adding any more noise to this message.

Dwayne Harapnuik

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