Build It and They Don’t Come

Even though the number of people who have actually built an online course is very small (14.6% – 165 out of 1128) the data does confirms one of the biggest mistake people make when building an online course or information resource. Most experts believe that people want to buy them and their expertise. This isn’t the case.

People don’t want to buy you and your knowledge, they want to buy a solution or an outcome to their problem. It’s not about you and your expertise it is about them and the solution they desire.

Give your audience what they want and they will come.

Source: www.firepolemarketing.com/course-creation-survey-infographic/

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